PepBoys Rebrand

is a conceptual rebrand of the local Philadelphia automotive repair service chain.

Provided two possible directions of branding. Utilizing the history of the company’s customer grievances, rebranding PepBoys then either became to be a classic retro feel of a long-lasting car service company or a new and evolved gender-neutral, forward-thinking business model that appeals to anybody with a vehicle.

 
 

SKILLS USED:

— Logo design

— Primary/secondary research

— Poster design

— Environmental design

— Use of found imagery

— Concept creation

— Typography

— Systems design

— Content redesign

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 Psssst! Thanks for scrolling all the way down here to check out my work :^)

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