SmartSite

is where I was provided the opportunity to take the reigns on the creation and curation of the new environmental branding assets for SmartSite’s new construction management headquarters.

Inside the office, a 70-foot-long wall was designed with the topography of the birthplace of SmartSite to serve as an homage. Including moments of their innovative brand assets that set their company apart from others. The supplement (white & green) wall was designed after seeing the first (grey & orange) mural. Placement of all signage and hand-setting type all throughout the headquarters.

SKILLS USED:

— Mural design

— Sketching

— Illustration

— Hand lettering

— Experience design

— Cartography

— Environmental design

— Painting

— Use of found imagery

— Concept creation

— Systems design

— Content curation

— Storytelling

— Content redesign

— Branding

— Problem-solving

These graphics were designed to represent the recent opening of the new headquarters on the company’s new apparel. 703G represents the new headquarters address. This apparel was worn by employees during the headquarter’s grand opening.